The popular slogan is, From Made in China to Created in China.It appears that Chinese brands do very well. Actually, ‘made in China’ is out of date. Now it is all about ‘created in China’. ‘Made in China’ relates to mass manufacturing with low production costs, the least valuable part of the value chain. ‘Created in China’ relates to creativity, innovation and branding, the most valuable part of the value chain.
For this “Created in China” purpose we pay efforts to improve quality and brand building through establishing a selective purchasing mechanism and quality rating system.
Jim
2017-10-25
Disclaimer: This article comes from individual, KRECO has the right of final interpretation.
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